Since launching Toddle About in 2010, we’ve seen a lot of change in the world of advertising.
Smart phones now proliferate, and the average person in the UK spends nearly 2.5 hours looking at their phones each day.
Naturally, advertising spend has followed consumers’ attention and businesses have shifted their advertising spend from more traditional media to online options.
And yet, almost paradoxically, now is one of the best times in history to get great results from print advertising.
I know that's a big claim... but it's not just my opinion!
Real, actual research from RAMetrics indicates that print advertising is now out-performing online advertising in several ways:
Understanding the Rule of Seven is key to a successful advertising or marketing campaign, suggesting that the more interations a customer has with your brand, they more chances they will buy.
Advertising is often at it's most successful when it is done repeatedly over a period of time, giving your customer a chance to recognise your brand and feel familiar with it. We explore the power of frequency in advertising.
As a successful magazine that has been running for over 10 years, and with a business model that centres heavily around our advertising offering, we felt it would be great to put a blog together that businesses can benefit from when considering their advertising strategy...
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