We are a children’s wellbeing and food confidence initiative helping families navigate food allergies, intolerances, and dietary differences with more confidence and less stress. Inspired by the founder’s own family experiences, including her dad, gran, and uncle navigating coeliac disease, lactose/gluten intolerances, and vegetarian diets, our mission is to help children and families feel more understood, included, and confident around food.
Alongside Freeater, our free-to-use food confidence app and community platform, we create family-friendly educational resources designed to make conversations around food feel positive, inclusive, and reassuring for children.
The app helps families discover eateries and food options that better suit their dietary needs by allowing users to create personalised dietary profiles, explore suitable venues, and make more informed decisions when eating out. It is designed to help reduce the stress and uncertainty that can often come with managing coeliac disease, intolerances, allergies, and dietary requirements, especially for families and groups with different needs.
Our services include school visits, storytime sessions, educational activities, workshops, and community engagement focused on inclusive eating and understanding dietary needs from a young age.
We are also launching our children’s book, Alex and the Feel Good Foods, which has a particular focus on gluten. The book helps children understand that everyone’s body reacts differently to food while encouraging empathy, confidence, and inclusion around mealtimes. It is designed to support positive conversations both at home and in schools, helping children feel less isolated when navigating dietary differences. The book is currently available for pre-order through our website.
Our resources and activities include:
Children’s books
Educational resources and activity materials
Workshops and school sessions
Storytime and awareness activities
Access to our food confidence app and community
Helping you to eat with confidence - wherever you are and whoever your with
Details available on request