Kids Week: Kids Go Free This Summer

Official London Theatre celebrated their annual audience development initiative, Kids Week, by inviting beloved characters from theatre shows across London to the Official London Theatre Ticket Booth in Leicester Square.

18 characters from a breadth of London and West End shows came together to mark this year’s Kids Week campaign, which offers free theatre tickets to children throughout the summer holidays. Shows featured were Be Like Blippi, Brainiac Live!, ‘Come Alive!’ The Greatest Showman Circus Spectacular, Dinosaur World Live, The Enormous Crocodile, The Gruffalo Live On Stage, Harry Potter and the Cursed Child, Horrible Histories, Now You See Me Live, Six, The Tiger Who Came To Tea and Zog.

Over 190,000 tickets are still available as part of the Kids Week promotion, allowing children aged 17 and under to see participating shows for free when accompanied by an adult paying full price. Each adult paying full price can also purchase up to two additional children’s tickets at half price - all with no booking fees. Kids Week also offers an exciting programme of activities, giving young theatre fans the chance to go behind the scenes and discover how the magic of theatre is made – including Kids Week Curtain Calls and Workshops.

Whilst most Kids Week shows are available to book until Monday 31 August, additional September availability has been announced today for ‘Come Alive!’ The Greatest Showman Circus Spectacular, Disney's Hercules, Death Note: The Musical, Hot Mess: A New Musical, Matilda The Musical, My Neighbour Totoro, Now You See Me Live, The Comedy About Spies, The Devil Wears Prada, The Gruffalo Live On Stage and Wicked.

Emma D’Souza, Kids Week founder and Executive Director (Audiences & Commercial) at Society of London Theatre & UK Theatre, said:

“It’s fantastic to see so many Kids Week shows – from returning favourites to brand-new productions – coming together to celebrate this year’s campaign. These shows are just a slice of the incredible variety of London theatre available for families to enjoy this summer.

“With thousands of tickets still available, and new September tickets just released, there’s still plenty of time to make the most of Kids Week – especially if you can be flexible with dates and shows.”

Kids Week bookers with access requirements should contact the theatre box offices directly for the most accurate and up-to-date information; contact details can be found on the Kids Week website. Theatre Tokens can be redeemed against Kids Week tickets. Kids Week tickets are available exclusively at OfficialLondonTheatre.com.

Shows currently available in Kids Week 2026:

Alice In Wonderland
Arcadia
Arthur
Be Like Blippi
Beetlejuice The Musical
Bluey’s Big Play
Brainiac Live!
Cabaret
Matthew Bourne’s The Car Man
The Cat In The Hat
‘Come Alive!’ The Greatest Showman Circus Spectacular
The Comedy About Spies
Cyrano De Bergerac
Dark Of The Moon
Death Note: The Musical
The Devil Wears Prada
Dinosaur World Live!
Disney’s Hercules
Dog Man: The Musical
The Enormous Crocodile
The Gruffalo Live On Stage
Heathers The Musical
Horrible Histories: Barmy Britain – The Best Bits
Hot Mess: A New Musical
The Hunger Games: On Stage
I’m Every Woman - The Chaka Khan Musical
The Lion Inside
The Little Mermaid: Song Of The Sea
Mamma Mia!
Matilda The Musical
Ministry Of Science Live! Science Saved The World
Monopoly Lifesized
The Mousetrap
My Neighbour Totoro
Now You See Me Live
The Paddington Bear Experience
The Play That Goes Wrong
The Producers
Sinatra The Musical
Stranger Things: The First Shadow
Tao Of Glass
The Tiger Who Came To Tea
To Kill A Mockingbird
Wicked
A World Elsewhere
Zog

Workshops & activities currently available as part of Kids Week 2026:

Alice In Wonderland: Curtain Call (Puppet Demonstration), Friday 31 July
Arcadia: Curtain Call (Q&A), Wednesday 5 August
Arthur: Curtain Call (Q&A), Wednesday 29 July
Cabaret: Curtain Call (Q&A), Wednesday 5 August
Matthew Bourne’s The Car Man: Curtain Call (Talk), Wednesday 12 August
The Cat In The Hat: Curtain Call (Q&A), Friday 14 August
The Comedy About Spies: Comedy Acting Workshop, Friday 28 August
The Enormous Crocodile: Curtain Call (Dance-A-Long), Thursday 6 August
The Gruffalo Live On Stage: Movement & Sing-A-Long Workshop, Wednesday 12 August
Hadestown: Dance Workshop, Friday 7 August
Horrible Histories: Barmy Britain – The Best Bits: Acting Workshop, Tuesday 11 August
Hot Mess: A New Musical: Curtain Call (Q&A), Thursday 20 August
The Hunger Games: On Stage: Movement & Choreography Workshop, Tuesday 11 August
I’m Every Woman – The Chaka Khan Musical: Curtain Call (Q&A), Saturday 22 August
The Little Mermaid: Song Of The Sea: Curtain Call (Q&A), Thursday 13 August
Ministry Of Science Live! Science Saved The World: Experiments & Quiz Workshop, Thursday 6 August
The Mousetrap: Curtain Call (Q&A), Thursday 6 August
Now You See Me Live: Magic Workshop, Thursday 13 August
Oliver!: Musical Theatre Workshop, Wednesday 26 August
The Paddington Bear Experience: Dance Workshop, Tuesday 18 August
The Play That Goes Wrong: Acting Workshop, Thursday 13 August
The Producers: Curtain Call (Q&A), Thursday 30 July
Stranger Things: The First Shadow: Curtain Call (Q&A), Friday 7 August
Wicked: Curtain Call (Q&A), Wednesday 12 August
Zog: Curtain Call (Singalong), Thursday 13 August