Benefits of Subscription Database to Advertisers
Why do we offer free subscription?
Free publications don’t typically offer free subscription because it is expensive. So why do we do it?
In short, and aside from the obvious benefits to our readers, our subscription database means our advertisers will get a better return on their investment than if they advertised elsewhere.
To get a response from your advert, it has to be seen. Our subscription figures prove that this will happen because they show that:
a) Parents want to read Toddle About
Hundreds of parents have gone out of their way to ensure that they will never miss out on a future issue of Toddle About because they want to read it
. We often have parents say they have read Toddle About ‘cover to cover’ and are looking forward to the next issue, which should give you a lot of confidence.
b) We are minimising wastage
Of our 8,000 copies distributed every quarter, over 1,200 (last update: Jan 2011) and counting are delivered directly to potential customers’ doors. Other free publications will often have a lot of wastage, but with Toddle About you can be confident that you are not paying for your advert to sit unread on a shelf somewhere.
As well as guaranteeing
that you are reaching a sizable portion of your target audience, using post as a distribution method ensures you will reach them quickly
, so you will start seeing your returns more quckly. Many of our advertisers have reported responses to their adverts the first day or two after an issue has been released.
In addition to this, most parents subscribe via our website and the stats show that the majority of visitors will also have a search through our online directory, thereby increasing the chances of them finding your business online too.
So, all in all, we hope it gives you confidence that you are spending your marketing budget in the right place!
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